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Building a Micro-fundraising Campaign
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Building a Micro-fundraising Campaign

Don’t have the budget or staff to implement a multimillion-dollar capital campaign? Want to increase awareness of your organization and raise money? In this training, you will build a fully integrated campaign from design to implementation through Facebook advertising, email marketing, website integration, and more.

 Export to Your Calendar 2/13/2018
When: Tuesday, February 13th
1:00 p.m. to 4:00 p.m.
Where: Map this event »
The Regas Building
318 N. Gay Street
Knoxville, Tennessee  37917
United States
Presenter: Tommy Smith
Contact: Chloe Perry
865-313-2077


Online registration is available until: 2/13/2018
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Don’t have the budget or staff to implement a multimillion-dollar capital campaign? Want to increase awareness of your organization and raise money? In this training, you will build a fully integrated campaign from design to implementation through Facebook advertising, email marketing, website integration, and more.

Learning Objectives Include:

Design a strategy for brand awareness and/or fundraising events
Develop marketing tactics required for campaigns
Derive a campaign from conceptualization to implementation

ABN Fund Development Certificate:
This workshop counts as 3 credits towards the ABN Fund Development Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Chloe Perry at cperry@betternonprofits.org.


ABN Nonprofit Marketing Certificate:
This workshop counts as 3 credits towards the ABN Nonprofit Marketing Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Chloe Perry at cperry@betternonprofits.org.

CFRE Credits:
Full participation in Building a Micro-fundraising Campaign is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification. For more information about the Certified Fund Raising Executive credential visit www.cfre.org.


BIO:
Tommy Smith serves as Vice President of Marketing Strategy for Ackerman PR. Tommy is a marketer at heart. Prior to Ackermann, he served as Chief Marketing Officer for ORNL Federal Credit Union. Additionally, Smith worked for Dell, Inc. in Dublin, Ireland doing consumer marketing and brand management. He earned his MBA in marketing from the University of Tennessee.


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