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Integrated Marketing Campaigns
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Integrated Marketing Campaigns

Advertising campaigns require an integrated approaching using all available marketing channels. Learn how to market on Google, Facebook, YouTube, and other traditional channels with a narrow focus.

 Export to Your Calendar 7/26/2018
When: Thursday, July 26th
1:00 p.m. to 4:00 p.m.
Where: Map this event »
The Regas Building
318 N. Gay Street
Knoxville, Tennessee  37917
United States
Presenter: Tommy Smith
Contact: Chloe Perry
865-313-2077


Online registration is available until: 7/26/2018
« Go to Upcoming Event List  

Advertising campaigns require an integrated approaching using all available marketing channels. Learn how to market on Google, Facebook, YouTube, and other traditional channels with a narrow focus.

 

Learning Objectives Include:

·        Determine the best channels to use based on your organization’s budget and purpose

·        Design a meaningful campaign theme

·        Understand the marketing tactics available within each advertising platform (i.e. Facebook, Radio, etc.)

 

ABN Fund Development Certificate:

This workshop counts as 3 credits towards the ABN Fund Development Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Chloe Perry at cperry@betternonprofits.org.

 

BIO:

Tommy Smith serves as Vice President of Marketing Strategy for Ackerman PR. Tommy is a marketer at heart. Prior to Ackermann, he served as Chief Marketing Officer for ORNL Federal Credit Union. Additionally, Smith worked for Dell, Inc. in Dublin, Ireland doing consumer marketing and brand management. He earned his MBA in marketing from the University of Tennessee.

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