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How to Prepare a Successful Annual Appeal Letter
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How to Prepare a Successful Annual Appeal Letter

It’s time to start planning your annual appeal letter! 2018 can be the year to revamp your annual appeal to increase your return on investment. ABN Expert Kim Lauth will educate us on new ways to envision our appeal letters. We’ll discuss what donors really think about annual appeals, the characteristics of effective appeals, and new trends in annual giving.

 Export to Your Calendar 9/25/2018
When: Tuesday, September 25th
1:00 p.m. to 4:00 p.m.
Where: Map this event »
The Regas Building
318 N. Gay Street
Knoxville, Tennessee  37917
United States
Presenter: Kim Lauth, CFRE
Contact: Chloe Perry

Online registration is available until: 9/25/2018
« Go to Upcoming Event List  

Member: $75.00
Non-Member: $225.00
Student Member: $25.00


Learning Objectives Include:

  •  Understand the elements to include in an appeal to ensure successful outcomes
  • Apply strategies to engage board members in the year end appeal process
  • Develop and implement a year end appeal plan 

ABN Fund Development Certificate:

This workshop counts as 3 credits towards the ABN Fund Development Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Chloe Perry at


CFRE Credits:

Full participation in How to Prepare a Successful Annual Appeal Letter is applicable for 2 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification. For more information about the Certified Fund Raising Executive credential visit



Kim Lauth has more than 25 years of experience in the nonprofit sectors as a Director of Development and Marketing, Vice President, Executive Director, COO and consultant. In 2013, she formed Kim Lauth Consulting, LLC, a consultancy focused on building organizational capacity to meet community needs.

Kim has held the CFRE (Certified Fundraising Executive) certification since 2002. She is the President of the Smoky Mountain Planned Giving Council and Past President of the Association of Fundraising Professionals, Great Smoky Mountain Chapter. Throughout her career, she has raised millions of dollars for operations and capital projects. Her work has been published in the Journal of Healthcare Philanthropy. 


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