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How to Prepare a Successful Annual Appeal Letter
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How to Prepare a Successful Annual Appeal Letter

It’s time to start planning your annual appeal letter! 2018 can be the year to revamp your annual appeal to increase your return on investment. ABN Expert Kim Lauth will educate us on new ways to envision our appeal letters. We’ll discuss what donors really think about annual appeals, the characteristics of effective appeals, and new trends in annual giving.

 Export to Your Calendar 9/25/2018
When: Tuesday, September 25th
1:00 p.m. to 4:00 p.m.
Where: Map this event »
The Regas Building
318 N. Gay Street
Knoxville, Tennessee  37917
United States
Presenter: Kim Lauth, CFRE
Contact: Chloe Perry

Online registration is available until: 9/25/2018
« Go to Upcoming Event List  

Member: $75.00
Non-Member: $225.00
Student Member: $25.00


Learning Objectives Include:

  •  Understand the elements to include in an appeal to ensure successful outcomes
  • Apply strategies to engage board members in the year end appeal process
  • Develop and implement a year end appeal plan 

ABN Fund Development Certificate:

This workshop counts as 3 credits towards the ABN Fund Development Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Chloe Perry at


CFRE Credits:

Full participation in How to Prepare a Successful Annual Appeal Letter is applicable for 2 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification. For more information about the Certified Fund Raising Executive credential visit



This course is intended for beginners with little to no experience in the topic. Please keep in mind, the levels are simply a guideline. Please contact Chloe Perry at for specific questions about the level of this course.



Kim Lauth has over 25 years experience in the nonprofits sector.  During that time, she has served as a Director of Development and Marketing, Vice President, Executive Director, COO and consultant.  She has raised millions of dollars for operations and capital projects. 

In 2013 Kim formed Kim Lauth Consulting, LLC, a consultancy focused on helping charitable nonprofits build organizational capacity to meet community needs though fundraising, coaching, strategy and training.

Kim has held the CFRE (Certified Fundraising Executive) certification since 2002.  She is immediate past president of the Association of Fundraising Professionals – Great Smoky Mountain Chapter.  The group named her Fundraising Professional of the Year in 2016.  She is an expert trainer and consultant for the Alliance for Better Nonprofits.

Kim is Past President of the League of Women Voters of Knoxville/Knox County and a past board member for the LWV TN board.  She was elected to the LWVUS board of directors in 2016 and serves as the development chair and on the education and executive committees.

She is a sought-after speaker and trainer and has been published in the Journal of Healthcare Philanthropy.

In 2017, Kim launched the Nonprofit Superpowers podcast and video series.

Cancellation Courtesy:
If you wish to cancel your registration, notification of your registration cancellation must be received by email to Chloe Perry at five business days prior to the class. Please view our full cancellation policy here.

Special Accommodations:
If you require special accommodation in order to attend an ABN training, please contact Chloe Perry at 865-313-2077 or no less than five days prior to the training you wish to attend.


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