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How to Create a Mission-Focused Annual Fundraising Strategy
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How to Create a Mission-Focused Annual Fundraising Strategy

Does your fundraising strategy feel more like “management of bright ideas?” Does your over-reliance on special events have your staff and volunteers suffering from major burn out? Are you unsure of how to measure a truly successful year of fundraising? Start your year with focus and organization! Join us for this interactive session designed to give you the tools and techniques you need to work with your staff and board in developing a strategic fundraising plan.

When: Tuesday, January 9th
1:00 p.m. to 4:00 p.m.
Where: The Regas Building
318 N. Gay Street
Knoxville, Tennessee  37917
United States
Presenter: Kim Lauth, CFRE
Contact: Chloe Perry

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Member: $75.00
Non-Member: $225.00
Student Member: $25.00

Learning Objectives Include:

  • Evaluate existing fundraising strategies and decide what to keep, what to invest in (enhance) and what to let go of
  • Create a multi-faceted fundraising plan which includes metrics to keep your efforts on target
  • Analyze the results of the plan - setting the stage for 2018

ABN Fund Development Certificate:

This workshop counts as 3 credits towards the ABN Fund Development Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Chloe Perry at


CFRE Credits:

Full participation in How to Create a Mission-Focused Annual Fundraising Strategy is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification. For more information about the Certified Fund Raising Executive credential visit



This course is intended for beginners with little to no experience in the topic. Please keep in mind, the levels are simply a guideline. Contact Chloe Perry at cperry@betternonprofits for specific questions about the level of this course.



Kim Lauth has more than 25 years of experience in the nonprofit sectors as a Director of Development and Marketing, Vice President, Executive Director, COO and consultant. In 2013, she formed Kim Lauth Consulting, LLC, a consultancy focused on building organizational capacity to meet community needs.

Kim has held the CFRE (Certified Fundraising Executive) certification since 2002. She is the President of the Smoky Mountain Planned Giving Council and Past President of the Association of Fundraising Professionals, Great Smoky Mountain Chapter. Throughout her career, she has raised millions of dollars for operations and capital projects. Her work has been published in the Journal of Healthcare Philanthropy. 


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Cancellation Courtesy
If you wish to cancel your registration, notification of your registration cancellation must be received by email to Chloe Perry at five business days prior to the class. For more information, please view our full cancellation policy here.


Special Accommodations
If you require special accommodation in order to attend an ABN training, please contact Chloe Perry at 865-313-2077 or no less than 5 days prior to the training you wish to attend.

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