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The Art of Event Planning
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The Art of Event Planning

Putting on events has long been a major strategy for generating positive public exposure and fundraising. Unfortunately, event planning can take a great deal of time and added hours for nonprofit staff members. This course will breakdown how to efficiently plan, promote, and execute events.

 Export to Your Calendar 8/21/2018
When: Tuesday, August 21st
1:00 p.m. to 4:00 p.m.
Where: Map this event »
The Regas Building
318 N. Gay Street
Knoxville, Tennessee  37917
United States
Presenter: Elle Benson
Contact: Chloe Perry

Online registration is available until: 8/21/2018
« Go to Upcoming Event List  

Member: $75.00
Non-Member: $225.00
Student Member: $25.00

Learning Objectives Include:

  • Determine event purpose and feasibility of success
  • Create and follow a planning checklist and budget
  • Formulate a plan to recruit and utilize volunteers
  • Create systems for measuring event success 

ABN Fund Development Certificate:

This workshop counts as 3 credits towards the ABN Fund Development Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Chloe Perry at


CFRE Credits:

Full participation in Art of Event Planning is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification. For more information about the Certified Fund Raising Executive credential visit




This course is intended for beginners with little to no experience in the topic. Please keep in mind, the levels are simply a guideline. Please contact Chloe Perry at for specific questions about the level of this course.



Elle Benson is originally from Denver, Colorado and came to Tennessee via UT Knoxville, where she graduated from the College of Business. She recently completed her MBA in Leadership at Tiffin University. Before joining ABN, Benson served as Marketing Supervisor for LBMC, PC, and was the Director of Operations for the YWCA Knoxville. She is Past President of Young Professionals of Knoxville (YPK), and served as the Curriculum Chair for the inaugural YPK Leadership Certificate program. Benson serves on the board of Friends of Literacy, the American Marketing Association Knoxville, and the United Way Young Leaders Society.


Cancellation Courtesy:
If you wish to cancel your registration, notification of your registration cancellation must be received by email to Chloe Perry at five business days prior to the class. Please view our full cancellation policy here.

Special Accommodations:

If you require special accommodation in order to attend an ABN training, please contact Chloe Perry at 865-313-2077 or no less than five days prior to the training you wish to attend.

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