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Developing a Major Gifts Program
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Developing a Major Gifts Program

While events and annual giving programs are essential, they no longer provide the funding many nonprofits need to accomplish their missions. Developing a major gifts program is one answer to enabling nonprofits to insure their effectiveness in meeting the needs of those they serve.

 Export to Your Calendar 10/9/2018
When: Tuesday, October 9th
9:00 a.m. to 12:00 p.m.
Where: Map this event »
The Regas Building
318 N. Gay Street
Knoxville, Tennessee  37917
United States
Presenter: Jerry W. Askew, Ph.D.
Contact: Chloe Perry

Online registration is available until: 10/9/2018
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Member: $75.00
Non-Member: $225.00
Student Member: $25.00

Learning Objectives Include:

  • Understand the rationale for developing a major gifts program
  • Contrast why donors will or will not consider a major gift
  • Describe the components of a major gift initiative
  • Outline the process for identifying, cultivating, soliciting, and stewarding major gift prospects

ABN Fund Development Certificate:

This workshop counts as 3 credits towards the ABN Fund Development Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Chloe Perry at


CFRE Credits:

Full participation in Developing a Major Gifts Program is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification. For more information about the Certified Fund Raising Executive credential visit



Dr. Jerry Askew brings nearly 40 years of nonprofit experience to ABN, having held executive positions in higher education, philanthropy and healthcare. Since arriving in Knoxville in 1985, Jerry has served as Dean of Students and Associate Vice Chancellor for Development and Alumni Affairs at the University of Tennessee, President of the East Tennessee Foundation and Senior Vice President of the St. Mary’s/Mercy Health Systems. In addition, Jerry has served on the boards of over 40 nonprofit organizations at the local, state and national levels. He received his BA from the University of North Carolina at Chapel Hill, MS from the University of Memphis and PhD from The Ohio State University. Jerry is also an ordained deacon in the Episcopal Diocese of East Tennessee.

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