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Marketing Your Volunteer Program
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Marketing Your Volunteer Program

Marketing is essential for nonprofits and generally focused on three areas: fundraising, events, and overall awareness. Rarely do we put the time and resources into marketing our volunteer program, which directly impacts all of the above in a big way. This course will walk through key components to marketing your volunteer program: analysis, target audience, goals, effective strategies and tactics, and budget.

When: Tuesday, March 12th
1:00 p.m. to 4:00 p.m.
Where: The Regas Room
318 N. Gay Street
Knoxville, Tennessee  37917
United States
Presenter: Alyson Gallaher
Contact: Eddie Crim

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Member: $75.00
Non-Member: $225.00
Student Member: $25.00



Learning Objectives Include:

  • Assess current marketing as it relates to volunteer program
  • Identify target audience based on areas of need
  • Outline top two marketing goals
  • Develop an overall strategy with three to five supporting tactics 
  • Create a high-level budget

ABN Nonprofit Marketing Certificate:

This workshop counts as 3 credits towards the ABN Nonprofit Marketing Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Eddie Crim at



This course is intended for beginners with little to no experience in the topic. Please keep in mind, the levels are simply a guideline. Please contact Eddie Crim at for specific questions about the level of this course.



Alyson Gallaher has called East Tennessee home for nearly 14 years.  Her desire to create learning opportunities and improve the places we call home lead her to marketing, development, and community engagement roles with a variety of nonprofits: an art museum, a technology nonprofit, Knox Heritage and currently with Volunteer East Tennessee.  


While the Development and Marketing Director for the William King Regional Arts Center, she successfully raised funding to provide independent art classes to support general curriculum objectives for second and third graders across 11 counties in Southwest Virginia and Northeast Tennessee.  As Operations Manager for Connected Tennessee, she worked with 42 counties in East Tennessee to address the need for affordable, high speed internet access.  In 2013, Alyson successfully ushered the only two certified Connected Communities in the state of Tennessee through a year-long, comprehensive technology assessment.  Outside of her nonprofit work, Alyson’s advertising agency experience provided an opportunity to craft marketing and community relations strategies for regional brands like Food City, Home Federal Bank, Friends of the Smokies and the 75th Anniversary of the Great Smoky Mountains National Park and the Lodge at Buckberry Creek.


Prior to her move to the Volunteer State in 2004, the native New Yorker studied history and art at Roanoke College in Virginia and worked in the fast-paced environments of auction houses.


A sustaining member of the Junior League of Knoxville, Alyson has volunteered with Leadership Knoxville, Boys & Girls Club of the Tennessee Valley, Knox Heritage, Knoxville Museum of Art, Bristol Rhythm n’ Roots Reunion, the Community Mediation Center and believes strongly in the practice of servant leadership.  


In her free time, Alyson enjoys all the wonderful amenities East Tennessee has to offer; outdoor activities, great music and good food. She resides in South Knoxville with her husband, Kevin.


Cancellation Courtesy:
If you wish to cancel your registration, notification of your registration cancellation must be received by email to Eddie Crim at five business days prior to the class. Please view our full cancellation policy here.

Special Accommodations:
If you require special accommodation in order to attend an ABN training, please contact Eddie Crim at 865-313-2077 or no less than five days prior to the training you wish to attend.


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