Search   |   Contact   |   Login
Storytelling for Evaluation
Tell a Friend About This EventTell a Friend
Storytelling for Evaluation

Most nonprofits spend significant time and resources compiling statistics to assist in evaluating the success of programs, but what gets lost in the numbers? Are stories just anecdotal evidence or do they reflect something more powerful? Learn about participatory evaluation methods, such as the “Most Significant Change” technique, and transform your approach to evaluation.

When: Thursday, June 20th
9:00 a.m. to 12:00 p.m.
Where: The Regas Building
318 N. Gay Street
Knoxville, Tennessee  37917
United States
Presenter: Sara Baker
Contact: Samantha Amick

Online registration is closed.
« Go to Upcoming Event List  

Member: $75.00
Non-Member: $225.00
Student Member: $25.00

Learning Objectives Include:

  • Understand the power of stories and anecdotal evidence for evaluation
  • Identify appropriate methods for participatory evaluation
  • Implement the identified methods for participatory evaluation, including Most Significant Change

ABN Nonprofit Marketing Certificate:

This workshop counts as 3 credits towards the ABN Nonprofit Marketing Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Samantha Amick at


CFRE Credits:

Full participation in Advanced Grant Writing is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification. For more information about the Certified Fundraising Executive credential visit




This course is intended for beginners with little to no experience in the topic. Please keep in mind, the levels are simply a guideline. Please contact Samantha Amick at for specific questions about the level of this course.



Sara is a writer, editor and nonprofit consultant who works on capacity building and program development for organizations and groups from Philadelphia to the
Philippines. She has been profiled and quoted in such outlets as the Washington Post, Time, and the Guardian, and has presented around the world, including Harvard University's Berkman Klein Center for Internet and Society, the Center for Global Women’s Leadership, and Oxfam. Sara specializes in human rights, equity, advocacy, communications, grants, evaluation, and program development, and her work has had an impact on gender, racial, and economic justice in multiple countries. Some of her previous positions include campaign coordinator for the Association for Progressive Communications in South Africa, editor for UN Women of Eastern Europe and Central Asia curriculum consultant for Break the Cycle, and director of women's advocacy and outcomes for the YWCA Knoxville. Under her leadership, the global campaign Take Back the Tech! received the 2015 Bob's Best in Online Activism Award, 2014 UN Women and International Telecommunications Union GEM-TECH Award, and 2014 Prix Ars Electronica honorary mention for digital communities. She holds an MA in English with Writing Concentration from the University of Tennessee and a BA in English and Religion from Maryville College.


Cancellation Courtesy:
If you wish to cancel your registration, notification of your registration cancellation must be received by email to Samantha Amick at five business days prior to the class. Please view our full cancellation policy here.

Special Accommodations:
If you require special accommodation in order to attend an ABN training, please contact Samantha Amick at 865-313-2077 or no less than five days prior to the training you wish to attend.

more Resources
more Calendar

10/30/2019 » 11/1/2019
Community Building Workshop

Well-Being Series #4: How to Live Your Purpose with Passion

Membership Software Powered by YourMembership  ::  Legal