Search   |   Contact   |   Login
Launching a Major Gifts Program
Tell a Friend About This EventTell a Friend
Launching a Major Gifts Program

Explore real-world strategies and hands-on tools that can jump-start a major gifts program in weeks. Learn key factors for success, including solid process metrics to inform planning, board and staff dynamics, and the impact of generational differences and current giving trends.

When: Tuesday, March 3rd
9:00 a.m. to 12:00 p.m.
Where: The Regas Building
318 N. Gay Street
Knoxville, Tennessee  37917
United States
Presenter: Freddi Birdwell
Contact: Samantha Amick

Online registration is closed.
« Go to Upcoming Event List  

Member: $75.00
Non-Member: $225.00
Student Member: $25.00


Learning Objectives Include:

  • Describe the respective roles of board and staff in a major gifts program
  • Identify and prioritize major gift prospects
  • Understand and apply key strategies for engaging both board members and donors for major gift success
  • Define key metrics for evaluation and planning
  • Apply best practices to making a major gift ask


ABN Fund Development Certificate:

This workshop counts as 3 credits towards the ABN Fund Development Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Samantha Amick at



CFRE Credits:

Full participation in Launching a Major Gifts Program is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification. For more information about the Certified Fundraising Executive credential visit



Who Should Attend:

Fundraisers with little or no experience in major gifts

Please contact Samantha Amick at for specific questions about the level of this course.



Freddi Birdwell is a seasoned fundraising professional with more than 25 years invested in fundraising and nonprofit management. Her progressive career includes extensive work with the American Cancer Society, where she served in a variety of leadership positions, and with Catholic Charities of East Tennessee, where she spent eight years as Director of Development and Community Relations. She has worked at the local, state and regional levels. Freddi holds the Certified Fund Raising Executive (CFRE) credential, is a past president of the Great Smoky Mountain Chapter of the Association of Fundraising Professionals and was honored as the 2017 Fundraising Professional of the Year. She has also served on the board of the Smoky Mountain Planned Giving Council and as 2018 president of the Knoxville Association of Women Executives. Freddi holds a B.S. in Secondary Education from the University of Memphis and completed additional course work in Public Relations at UT Knoxville.

Cancellation Courtesy:
If you wish to cancel your registration, notification of your registration cancellation must be received by email to Samantha Amick at five business days prior to the class. Please view our full cancellation policy here.

Special Accommodations:
If you require special accommodation in order to attend an ABN training, please contact Samantha Amick at 865-313-2077 or no less than five days prior to the training you wish to attend.

more Resources
more Calendar

ED Morning Mingle on Zoom

Free Webinar Wednesday: Strengths and Challenges for the Rural Nonprofit

Membership Software Powered by YourMembership  ::  Legal