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Webinar: From Outputs to Impact: Measuring Success
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Webinar: From Outputs to Impact: Measuring Success

Gain an understanding of the outputs and outcomes that grantmakers and other sophisticated donors expect organizations to achieve. Learn differences between quantitative and qualitative measures, how to develop a baseline for measuring positive change, and ways to track and report progress. Develop strategies that help keep promises to funders, report on shortfalls as well as positive results, and that help prep supporters for contributing to future participant needs.

When: Thursday, September 10th
12:45 p.m. to 3:00 p.m.
Where: Zoom - Link via Email
United States
Presenter: Mark Goldstein
Contact: Samantha Amick

Online registration is closed.
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Member: $50.00
Non-Member: $150.00
Student Member: $20.00


Link to webinar will be emailed to participants in registration confirmation.

Join us at 12:45 to get to know the presenter and network with other participants. Webinar starts right at 1pm.

Learning Objectives Include:

  • Understand the difference between terms such as ‘outcomes’ and ‘objectives’, and how to insert both qualitative and quantitative outputs into requests for support
  • Improve use of outcomes and results in solicitations for financial support
  • Ensure that your organization is conducting measurements that improve impact
  • Receive practical resources for measuring success after the training

  • Learn what top funders and donors want from outputs and in reports

ABN Fund Development Certificate:

This workshop counts as 3 credits towards the ABN Fund Development Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Samantha Amick at


CFRE Credits:

Full participation in From Outputs to Impact: Measuring Success  is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification. For more information about the Certified Fundraising Executive credential visit



Who Should Attend:

Grant writers or project managers who need guidance on, or tips for, how to measure and report on funded projects; for beginners or those who want a refresher

Please contact Samantha Amick at for specific questions about the level of this course.



Mark Goldstein, CFRE, Communication Mark President/CEO, is most sought after as an expert proposal writer and project strategist. In 2019, Mark was named Western North Carolina ‘Outstanding Fundraising Executive’ of the year by his peers at AFP WNC. He is the creator of the Open Communication Fundraising Model, a system that enables all nonprofit agency stakeholders to effectively work together toward organizational and fundraising goals. Mark has consistently served nonprofits as a staff member, board member or consultant since 1991. He has raised more than $48 million for organizations of all types and sizes throughout the United States, particularly for health, human service, community development and technology needs. Mark is a current member of the Association of Fundraising Professionals Western NC Chapter (AFP WNC) and the Grant Professionals Association NC Chapter. As a volunteer, he has served as a founding board member of two local nonprofit media outlets. He provides training for participants at the Duke University Continuing Studies Nonprofit Management program, 4Good, WNC Nonprofit Pathways, Alliance for Better Nonprofits and other venues.



Cancellation Courtesy:
If you wish to cancel your registration, notification of your registration cancellation must be received by email to Samantha Amick at five business days prior to the webinar. Please view our full cancellation policy here.

Special Accommodations:
If you require special accommodation in order to view or hear an ABN webinar, please contact Samantha Amick at 865-313-2077 or no less than five days prior to the webinar.

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