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Webinar Training: How to Prepare a Successful Annual Appeal Letter
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Webinar Training: How to Prepare a Successful Annual Appeal Letter

Using real-world case studies and a hands-on toolkit, participants will learn how to maximize their year ending mailing for optimal results.

 Export to Your Calendar 9/1/2020
When: Tuesday, September 1st
1:00 p.m. to 3:00 p.m.
Where: Zoom Webinar - Link Via Email
United States
Presenter: Kim Lauth
Contact: Samantha Amick

Online registration is available until: 9/1/2020
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Member: $50.00
Non-Member: $150.00
Student Member: $20.00


Link to webinar will be emailed to participants in registration confirmation.

Learning Objectives Include:

  • Learn the components of a year-end mailing that gets results
  • Discover ways to build your mailing list and involve board members in the process
  • Understand the impact of  “making the donor the hero of your story”

ABN Fund Development Certificate:

This workshop counts as 3 credits towards the ABN Fund Development Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Samantha Amick at


CFRE Credits:

Full participation in How to Prepare a Successful Annual Appeal Letter  is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification. For more information about the Certified Fundraising Executive credential visit



Who Should Attend:

This class is for anyone who wants a simple and effective year-end mailing strategy. All skill levels welcome.

Please contact Samantha Amick at for specific questions about the level of this course.



Kim Lauth, CFRE has over 28 years of experience in the nonprofit field.  She has helped raise millions of dollars for charitable causes and led staff teams at both small and large organizations. She is currently the Chief Operating Officer for Positively Living in Knoxville, TN. Kim is a past president of the Smoky Mountain Planned Giving Council and the Great Smoky Mountain Chapter of the Association of Fundraising Professionals (AFP).  She was named “Fundraising Professional of the Year” by AFP in 2016.  Kim has held the CFRE (Certified Fundraising Executive) certification since 2002. She’s a proud feminist and LGBTQ ally. In her free time, you can find her, along with her husband Kent seeing her favorite 1980’s bands in concert. She’s the one dancing like no one is watching.


Cancellation Courtesy:
If you wish to cancel your registration, notification of your registration cancellation must be received by email to Samantha Amick at five business days prior to the webinar. Please view our full cancellation policy here.

Special Accommodations:
If you require special accommodation in order to view or hear an ABN webinar, please contact Samantha Amick at 865-313-2077 or no less than five days prior to the webinar.


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