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Webinar Training: Nonprofit Email Strategy
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Webinar Training: Nonprofit Email Strategy

 Export to Your Calendar 9/17/2020
When: Thursday, September 17th, 2020
1:00 p.m. to 3:00 p.m.
Where: Zoom Webinar - Link Via Email
United States
Presenter: Tiffani Mensch
Contact: Samantha Amick

Online registration is available until: 9/17/2020
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Member: $50.00
Non-Member: $150.00
Student Member: $20.00


Link to webinar will be emailed to participants in registration confirmation.

As an employee of a nonprofit, it’s likely you wear many hats and have a lot on your plate. If this describes you, then email marketing might be the most valuable tool you can use to stay engaged and connected with your nonprofit’s stakeholders, including donors, volunteers, partners, and clients. Join us to see how email marketing can help you develop a loyal donor base, expand your reach, drive more donations, engage volunteers, and increase awareness of your mission. We’ll cover audiences, content, design, helpful tools, and data tracking to create a winning nonprofit email strategy.


Learning Objectives:

  • Learn how to identify and understand your target audiences; understand how to segment your lists to maximize effectiveness
  • Discover what email content is engaging and effective
  • Learn how to increase open rates, click-through rates, event registrations, and donations
  • Understand how to monitor your performance to constantly improve newsletter engagement
  • Unlock the roadmap you will use to determine your entire email marketing strategy

ABN Marketing Certificate:

This workshop counts as 3 credits towards the ABN Marketing Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Samantha Amick at


CFRE Credits:

Full participation in this class is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification. For more information about the Certified Fundraising Executive credential visit



Who Should Attend:

Nonprofit staff or board members who engage in their nonprofit’s email marketing/communications/fundraising activities. Please contact Samantha Amick at for specific questions about the level of this course.



With over a decade of experience in nonprofit fundraising, marketing, and community outreach, Tiffani Mensch is passionate about helping nonprofits achieve greater mission impact. Tiffani currently serves as the Director of Community Engagement for ABN. She also sits on the boards of Girls Inc. of Knoxville, and 91.9 Inc. WUOT, and is on the Standards Council for the Standards for Excellence Institute. She also volunteers with several local nonprofits. She earned an MA from Rhode Island School of Design and a BFA from Rochester Institute of Technology. 

Cancellation Courtesy:
If you wish to cancel your registration, notification of your registration cancellation must be received by email to Samantha Amick at five business days prior to the webinar. Please view our full cancellation policy here.

Special Accommodations:
If you require special accommodation in order to view or hear an ABN webinar, please contact Samantha Amick at 865-313-2077 or no less than five days prior to the webinar.

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