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Webinar Training: Building Your Organizational Brand
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Webinar Training: Building Your Organizational Brand

Your brand is not your logo, your tagline, or your mission statement. It’s your community's (including clients, partners, and donors) overall perception of your organization. Join us to learn how to build a unique, long-lasting brand identity that can help you increase supporters and strengthen your fundraising, marketing, and communications activities.

When: Tuesday, April 21st
9:00 a.m. to 12:00 p.m.
Where: Zoom Webinar - Link via email
United States
Presenter: John Lacey
Contact: Samantha Amick

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Link to webinar will be emailed to participants in registration confirmation.

Member: $50.00
Non-Member: $150.00
Student Member: $20.00


Learning Objectives Include:

  • Understand your brand position

  • Ask the key questions to help your thinking and strategies on branding

  • Learn the methods that move your organization towards the brand you want to be

ABN Nonprofit Marketing Certificate:

This workshop counts as 3 credits towards the ABN Nonprofit Marketing Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Samantha Amick at


Who Should Attend:

Those who have little to no experience in marketing, those who want to rebrand their organization's marketing, or those who want to dig deeper into their current brand

Please contact Samantha Amick at for specific questions about the level of this course.



John Lacey is a creative thinker marked by an insatiable curiosity, positive mindset and good humor. He is skilled and experienced in the innovation development process and strengths-based change management.  John supports and empowers companies, organizations, and individuals to shape their work and personal lives by finding innovative solutions to complex challenges and optimizing the life-giving forces that help them thrive. His mission is to assist in the discovery of organizational strengths, structure and enable creative approaches to seemingly fixed problems and reframe those problems into opportunities. John holds an M.A in design thinking and is a certified appreciative inquiry facilitator. He has also taken additional courses at the Luma Institute, The Grove International Consultants and IDEO U. 



Cancellation Courtesy:
If you wish to cancel your registration, notification of your registration cancellation must be received by email to Samantha Amick at five business days prior to the webinar. Please view our full cancellation policy here.

Special Accommodations:
If you require special accommodation in order to view or hear an ABN webinar, please contact Samantha Amick at 865-313-2077 or no less than five days prior to the webinar.


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